Privacy Policy

Privacy Statement of ANT Applied New Technology AG

General Notes on the Use of Your Data

Last updated: 07.05.2025

The following notes and explanations provide useful information on the type, scope, place and purpose of collecting, usage and processing of personal data on our web site https://ant-ag.com.

1. Controller, Contact

1.1. Controller Within the Meaning of the Data Protection Law

The controller responsible for processing within the meaning of article 4, section 7 of the General Data Protection Regulation (GDPR) is:

ANT Applied New Technologies AG
Represented by its Director Mr. Franz Eder and Mr. Marco Linde
Hinter den Kirschkaten 32
D-23560 Lübeck, Germany

Phone: +49 (0)451 5 83 80-0
Telefax: +49 (0)451 5 83 80-99
Email: info@ant-ag.com

1.2. Data Protection Officer

Mein-Datenschutzbeauftragter.de Mr. Philipp Herold
Hafenstraße 1a
D-23568 Lübeck

E-Mail: philipp.herold@hub24.de
Telefon: +49-(0)451-16 08 52 21

1.3. Contact

a) For any questions arising with regard to data protection matters, or if you wish to exercise rights or claims pertaining to your personal data, please feel free to contact us or our data protection officer using the contact information given in section 1.1 and/or 1.2 or by using our contact form.

b) In our contract form you need to fill in the mandatory data marked with an asterisk (such as your email-address, your name, your company and your phone number) to allow for a response on your request. We need this information in order to handle your request and contact you. Fields not marked with an asterisk are optional.

c)When contact has been established (e.g. by telephone, email, fax or contact form) your data will be stored to respond to your request and to enable handling of follow-up questions, should they arise, as set out in article 6, section 1b of the GDPR. We will delete the data obtained in this context, when it is no longer required to store them; in cases where such data are bound to legal retention requirements, we shall restrict the handling of such data (see section 14).

2. Data processed by Us

2.1. Legal Basis

a) Whenever you visit our website, personal data may be processed. Any such processing of your personal data shall only occur inasfar as this is permitted by law (legal basis). In accordance with article 6, section 1 of the GDPR this is the case, when
  • you have given us your consent or
  • processing is necessary for the performance of the contract we have concluded with your or
  • in order to take steps at your request prior to entering into a contract or
  • processing is necessary in order to protect your vital interests or the vital interests of another natural person or
  • processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data (balance of interests).
b) The personal data collected from you will be deleted as soon as the purpose for their collection has ceased to exist (see section 14).

2.2. What Is "Personal Data"?

a) The definition of personal data is set out in article 4 of the General Data Protection Regulation (GDPR). Accordingly, personal data are data that can be attributed to you using proportionate means. Information that cannot be attributed to an identified or identifiable person using proportionate means are anonymous data and as such not personal. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Additionally, when you visit our website further data will be processed for technical reasons. In the first place, this concerns technical information such as the IP address allocated by your internet access provider to your computer for your internet connection or information about the internet website from where you have accessed our online offers or the type and version of the internet browser you use. Such information will also include your login data, your operating system, download errors, the duration of your visits on certain pages and all telephone numbers used to connect our customer service hotline. In particular cases, these technical information can be personal data. However, we usually use technical information only inasfar this is necessary for technical reasons to operate and protect our website from attacks and fraud as set out in article 6, section 1f of the GDPR.

2.3. What Does “Processing” Mean?

The definition of processing, too, arises from article 4 of the General Data Protection Regulation (GDPR). This includes all processes and procedures related to the handling of the data. The term “processing” includes the mere collection or recording of data, but also their organisation, arrangement, storage, adaption or alteration. It also compasses other forms of data handling such as the actual use, transfer or disclosure thereof. Finally, even the restriction, deleting or erasing of data is a form of processing.

3. Data Security

The security of your personal data ranks very high on our list of priorities. Therefore, we use technical and operational means to protect your data stored with us. Thus, we ensure that the provisions of the data protection laws are adhered to and that any loss or misuse of data by third parties is effectively prevented. In particular, we oblige those members of our staff who process personal data to maintain data secrecy.

4. SSL Encryption

Our website uses secure SSL encryption for the transfer of personal data or our users’ personal contents. Please makes sure that for the relevant activities SSL encryption is enabled in your computer system. It is easy to see if your system is using encryption: The title in your browser address bar changes from „http://“ to „https://“. SSL encrypted data cannot be read out by third parties. Therefore, do not transfer confidential information unless SSL encryption has been enabled. If in doubt, please contact us.

5. Collecting Personal Data While Visiting our Website

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers.

We use the following hoster:

Neue Medien Muennich GmbH
Hauptstr. 68
02742 Friedersdorf

Order processing
We have concluded an order processing contract (AVV) with the named provider. This is a contract prescribed by data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
In addition to the aforementioned data, cookies are stored on your computer when you use our website. Further information on this can be found under ‘Cookies’ in this privacy policy and in the consent management tool used.

a) If you visit our website merely for information purposes, i.e. if you neither register nor otherwise transmit information, we only connect personal data transferred by your browser to our server. While you view our website, we collect the following data required by us for technical reasons in order to present our website to you and to ensure its stability and security. (The legal basis therefor is article 6, section 1f of the GDPR):

  • the IP address of the requesting device (i.e. your computer or smartphone),
  • time and date of access,
  • contents of the request (the particular page),
  • data volume transmitted,
  • website from where the access was initiated (referrer URL),
  • web browser used, operating system of your computer (if any) and name of your internet access provider.
b) In addition to the above-mentioned data, cookies will be saved to your computer while using our website. To learn more about cookies, see section 9.

c) Such data will be collected within the framework of legitimate interests as defined in article 6, section 1f of the GDPR. We never use the data collected to draw conclusions on your personal identity. In particular, the legitimate interests we pursue include the following:
  • ensuring an unobstructed connection setup of the website,
  • ensuring a user-friendly usage of our website,
  • investing cases of misuse or fraud,
  • evaluating the system’s security and stability and
  • other administrative purposes.

6. Other Functions and Offerings of our Website

In addition to a mere information-related usage of our website, we also offer several services you can use when they seem of interest to you. In this case, you are usually required to provide personal data which we use to perform the relevant service. Such personal data are bound to the above-mentioned principles for the processing of data.

6.1. Registration

The registration function for staff members and customers is not currently enabled. Therefore, we are not collecting personal data in this context.

6.2. Newsletter

a) We do not send newsletters, e-mails or other electronic messages including promotional information (“newsletters”) without your consent or any other form legal permission. Inasfar as in the framework of a newsletter registration the contents of the newsletter are described, the description is authoritative for the users’ consent. Other than that, our newsletters contain information on our products, offers, promotions and on our company.

b) For the users’ newsletter registration, we use a double opt-in procedure. This means that after you have registered, we will send you an email-address to the email-address you have specified. In this email we will ask you to confirm that you wish to receive the newsletter to be sent. In addition, we store your IP addresses used and the date and time of your registration and confirmation in each case. The purpose of this procedure is to substantiate your registration and to facilitate an inquiry into a potential misuse of your personal data. Our interest is to establish a user-friendly and safe newsletter both serving our commercial interests and meeting the users’ expectations. The legal basis thereto is article 6, section 1f of the GDPR.

c) The only mandatory information you have to fill in for sending out the newsletter is your email-address. Other information marked up in a special way may be rendered on a voluntary basis. It will be used to address you personally. After you have confirmed your registration, we will store your email-address in order to send you the chosen newsletter. The legal basis thereto is article 6, section 1a of the GDPR.

d) The newsletter is sent out to you via the newsletter dispatching platform “MailChimp” operated by the US company Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. For the privacy statement of the dispatching provider, please see: https://mailchimp.com/legal/privacy/. Rocket Science Group LLC d/b/a MailChimp has been certified in the framework of the Privacy Shield Agreement, thus ensuring that the European data protection standards are adhered to. (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

e) If you have registered for the newsletter only and then cancel you registration at a later stage, your personal data will be deleted.

You can withdraw your consent in receiving the newsletter and cancel the newsletter anytime. You can declare such withdrawal by clicking on the link provided in each newsletter email, by sending an email to info@ant-ag.com or by sending a message to the contact data given in the imprint

6.3. Job Offers / Unsolicited Application

a) You can apply for one of our vacancies under https://ant-ag.com/en/company/career/job-vacancies. When we handle your request, we will process the data transferred by you (see section 5) as well as the additional data given in the framework of the request. In particular, this includes the name of the job applicant, his/her email address and telephone number and his/her letter of application. Furthermore, additional personal data (such as CVs etc.) may be linked to the contacting procedure via drag und drop to submit them to us. The data will be processed to evaluate your job application and to offer you an employment contract (if any); they will also be used and processed for following-up questions (if any) (in accordance with article 6 section 1b of the GDPR).

b) You can also submit unsolicited applications to personal@ant-ag.com. When we handle your request, we will process the data given in the framework of the request. As a rule, this includes the name of the job applicant, his/her email address and telephone number and his/her letter of application. In the email attachments, additional personal data (such as CVs etc.) may be linked to the contacting procedure. The data will be processed to evaluate your job application and to offer you an employment contract (if any); they will also be used and processed for following-up questions (if any) (in accordance with article 6 section 1b of the GDPR).

c) The transferred personal data will be deleted as soon as the purpose of their collection has ceased to exist. In particular this is the case, when the application has to be rejected and the applicant is not offered permanent employment. Further information for you to download.

7. Disclosure of Data to Third Parties and External Providers

a) Data will not be disclosed to third parties unless such disclosure is lawful. This means that we disclose data of users to third parties only under the following circumstances:
  • you have given us your express consent pursuant to article 6, subsection 1a of the GDPR,
  • the relevant disclosure pursuant to article 6 section 1f of the GDPR is required to assert, exercise or defend legal claims and there is no reason to believe that you have no overriding and legitimate interest warranting non-disclosure of your data,
  • we are legally obliged to disclose the data pursuant to article 6 section 1c of the GDPR or
  • the disclosure is lawful and required to handle a contractual relationship with you pursuant to article 6, section 1b of the GDPR.
b) Whenever we disclose your personal data, we strive to attain the highest possible level of security. Therefore, your data will only be disclosed to or shared with carefully selected service providers and partners bound by contract to ensure that personal data are protected in accordance with the relevant laws, rules and regulations.

c) Please note that in addition to this Privacy Statement, the privacy statements and regulations of the relevant local partners and of their subcontractors may apply.

8. Where Will Your Personal Data be Stored?

a) In principle, the personal data collected about you are stored in the European Union (“EU”). In exceptional cases, though, personal data may be transferred to non-European countries. In these countries (“Third Countries”), the GDPR does not directly apply. Therefore, the data protection laws applicable in these countries are less restrictive.

b) Such a transfer to countries outside of the European Economic Area can occur, for example, when a service request is processed or support services are performed electronically.

c) When we effect such a transfer of data to Third Countries, however, we make sure that the transfer is done in accordance with this Privacy Statement. In addition, we make sure that the relevant Third Party receiver of the data guarantees an appropriate level of data protection for you and other persons concerned or that otherwise a legal permission has been provided. This is effected, by example, by concluding an agreement with the Third Country receiver based on the standard contractual clauses of the European Commission. Such standard contractual clauses offer a data protection level similar to the European General Data Protection Regulation.

9. Cookies

We use so-called “cookies” in order to recognize users and/or owners of an internet connection who access our offer more than once. The data processed by cookies are required for the purposes of our legitimate interests and the legitimate interests of Third Parties pursuant to article 6 section 1f of the GDPR (see section 3.1).

9.1. What are “Cookies”?

This web site uses transient and persistent cookies, the extent and functionality of which are described below:

a) Transient cookies are automatically deleted as soon as you close your web browser. This particularly includes session cookies. They store a so-called session-ID allocating several requests from your web browser to one common session. This means that your computer can be recognized when you return to our website. We use these cookies, therefore, to identify you for follow-up visits, provided that you have set up an account at our site. Otherwise, you have to log in again for each of your visits. The session cookies will be deleted when you log out or close your web browser.

b) Persistent cookies will automatically deleted after their duration has elapsed. The duration can vary depending on the individual cookie. You can delete any cookies manually in the security settings of your web browser anytime.

9.3. What can I do to Avoid Cookies?

Most web browsers are initially set up to accept cookies automatically. If you don’t like the idea that cookies are stored on your computer, you can disable them in your web browser’s system settings. In addition, any cookies stored can be deleted in the web browser’s system settings. However, when you exclude cookies, the functionality of this online offer may be diminished. For information on disabling cookies in the most popular web browsers, please click on one of the links below:

9.3. Was kann ich gegen den Einsatz von Cookies tun?

Die meisten Browser akzeptieren Cookies automatisch. Falls Sie nicht möchten, dass Cookies auf ihrem Rechner gespeichert werden, können Sie die entsprechende Option in den Systemeinstellungen ihres Browsers zu deaktivieren. Gespeicherte Cookies können außerdem in den Systemeinstellungen des Browsers gelöscht werden. Der Ausschluss von Cookies kann allerdings zu Funktionseinschränkungen dieses Onlineangebotes führen. Informationen zur Deaktivierung von Cookies bei den gängigsten Browsern finden Sie unter den nachfolgenden Links:

10. Embedding Third Party Services and Contents

a) We do not disclose personal data provided by you to Third Parties, unless such disclosure is necessitated to perform your contract, to protect or assert legitimate interests or in cases where you have expressly given your consent. Inasfar as we are obliged by law to do so, we disclose your data to entitled public bodies and authorities. Our legitimate interests include the analysis, optimization and the economic operation of our online offer as defined in article 6, section 1f of the GDPR.

b) Whenever we disclose your personal data, we strive to attain the highest possible level of security. Therefore, your data will only be disclosed to or shared with carefully selected service providers and partners bound by contract to ensure that personal data are protected in accordance with the relevant laws, rules and regulations.

c) Inasfar as our service providers or partners are established in a country outside of the European Economic Area (EEA), we hereby inform you on the consequences thereof in the description of the pertaining offer.

11. Embedding of Tracking Tools and Other Third Party Contents

Our website uses content, services and performances of other providers. These are, for example, services for the statistical analysis of the use of and visits to our website. In order for this data to be accessed and displayed in the user’s browser, it is necessary to transmit the user’s IP address to the third-party providers used.


Even if we endeavour to only use third-party providers who only need the IP address to deliver content or even work with anonymised IP addresses, we have no influence on whether the IP address may be stored. Information on the third-party providers used can be found below in this privacy policy.

Borlabs Cookie

This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consent.
Borlabs Cookie does not process any personal data.
The borlabs cookie stores the consent you gave when you entered the website. If you wish to revoke this consent, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked for your cookie consent again.

Google Analytics

a) For the purpose of an appropriate design and continuous optimization of our website, we use Google Analytics, a web analysis service provided by Google Inc., (“Google”), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

b) Our usage of Google Analytics is based on our legitimate interests as defined in article 6, section 1f of the GDPR. We use Google Analytics to analyze the usage of our website and generally improve the site on a regular basis. The statistics gained from this service enable us to improve our offer and design it in a more interesting way for you as our user. For the exceptional cases where personal data are transferred to the US, Google has subjected itself to the EU-US Privacy Shield and, therefore, guarantees to adhere to the European data protection laws. https://www.privacyshield.gov/EU-US-Framework

c) In addition, we use Google Analytics for a cross-devices analysis of the flow of visitors effected through a particular user ID. You can disable the cross-devices analysis of your usage in your customer account under “My Data”, “Personal Data”.

d) We use Google Analytics with the „_anonymizeIp()“ extension. This extension provides that IP addresses are truncated prior to their processing. This makes sure that they cannot be linked to a particular individual. Inasfar as the data collected provide a personal reference, it will immediately excluded, and thus, the personal data are deleted right away.

e) Google Analytics uses cookies, i.e. small text files stored on your computer’s hard disk and enabling us to analyze your usage of our web site (see section 9). As a rule, the information on your usage of this web site produced by each cookie will be transferred to and stored on a Google server installed in the US. However, while the IP anonymization function is enabled on this website, your IP address will be truncated by Google within the member states of the European Union or in other contracting states of the European Economic Area. Only in exceptional cases the complete IP address will be transferred to and truncated by a Google server installed in the US. On behalf of the operator of this website, Google will use such information to analyze your visit of our website, to create reports on website activities and to provide other services with regard to the usage of the website and the internet for the website’s operator.

f) The IP address transferred by your web browser within the framework of Google Analytics will not be combined with other data of Google.

g) You can decline to store cookies by changing the relevant settings of your web browser. However, please note that in this case you will not be able to make full use of some of the features offered on this website. In addition, you may avoid any collection of the data created by the cookie that relate to your usage of the website (including your IP address) for Google and their processing through Google, by downloading and installing the web browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

h) Notably with mobile terminal device it is possible that the plug-in will not work. Additionally you may prevent the data collection by Google by clicking the following link:

h) Widerspruch gegen die Datenerfassung: Insbesondere bei Browsern auf mobilen Endgeräten kann es sein, dass das Plug-in nicht funktioniert. Sie können jedoch die Erfassung durch Google Analytics zudem verhindern, indem Sie auf folgenden Link klicken:
Google Analytics deaktivieren
There will be placed an Opt-Out-Cookie, which prohibits future data collection at your visit of this website.

i) Additional information on the usage of data for advertising purposes by Google, on settings and redress options, are available on Google’s web pages:

Google DoubleClick

Type and scope of processing
We have integrated Google DoubleClick components on our website. DoubleClick is a Google brand under which special online marketing solutions are primarily marketed to advertising agencies and publishers. DoubleClick by Google transfers data to the DoubleClick server with every impression as well as with clicks or other activities.
Each of these data transfers triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick places a cookie in your browser.
DoubleClick uses a cookie ID, which is required to process the technical procedure. The cookie ID is required, for example, to display an advert in a browser. DoubleClick can also use the cookie ID to record which adverts have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions. Conversions are recorded, for example, if a user has previously been shown a DoubleClick advert and subsequently makes a purchase on the advertiser’s website using the same internet browser.

A DoubleClick cookie does not contain any personal data, but may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact on other websites. As part of this service, Google obtains knowledge of data that Google also uses to create commission statements. Among other things, Google can recognise that you have clicked on certain links on our website. In this case, your data will be passed on to the operator of DoubleClick, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Further information and the applicable data protection provisions of DoubleClick by Google can be found at https://policies.google.com/privacy

Purpose and legal basis
We process your data with the help of the DoubleClick cookie for the purpose of optimising and displaying advertising on the basis of your consent pursuant to Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TDDDG. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie is also used to avoid multiple displays of the same adverts. Each time you access one of the individual pages of our website on which a DoubleClick component has been integrated, your browser is automatically prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and billing of commissions. There is no legal or contractual obligation to provide your data. If you do not give us your consent, you can visit our website without restriction, but not all functions may be fully available. 

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. The data transfer to the USA is carried out in accordance with Art. 45 para. 1 GDPR on the basis of the adequacy decision of the European Commission. The US companies involved and/or their US subcontractors are certified in accordance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF).
In cases where no adequacy decision of the European Commission exists (including US companies that are not certified under the EU-U.S. DPF), we have agreed other appropriate safeguards with the recipients of the data within the meaning of Art. 44 et seq. GDPR have been agreed. Unless otherwise stated, these are standard contractual clauses of the EU Commission in accordance with Implementing Decision (EU) 2021/914 of 4 June 2021. You can view a copy of these standard contractual clauses at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE.
In addition, before such a third country transfer, we obtain your consent in accordance with Art. 49 para. 1 sentence 1 lit. a. GDPR, which you give via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers, there may be risks that are unknown in detail (e.g. data processing by security authorities in the third country, the exact scope and consequences of which we do not know, over which we have no influence and of which you may not become aware).


Storage period
The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google DoubleClick: https://policies.google.com/privacy.

Google Cloud Functions

Type and Scope of Processing
We have integrated Google Cloud Functions into our website. Google Cloud Functions is a development platform for mobile and web applications provided by Google Ireland Limited.
Google Cloud Functions provides us with software development kit tools and infrastructure, enabling us to deliver functionalities more easily and efficiently via programming interfaces.
When you access our services, a connection is established to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, during which your IP address and, where applicable, browser data such as your user agent are transmitted.

Purpose and Legal Basis
The use of Google Cloud Functions is based on our legitimate interest in optimizing our services pursuant to Article 6(1)(f) of the GDPR.

Storage Period
The specific duration for which the processed data is stored is not determined by us but by Google Ireland Limited. For further details, please refer to the Google Cloud Functions privacy policy: https://policies.google.com/privacy

Google Tag Manager

Type and Scope of Processing
We use Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags via a user interface and enables us to control the integration of various services on our website precisely.

This allows us to flexibly integrate additional services in order to analyze user access to our website.

Purpose and Legal Basis
The use of Google Tag Manager is based on your consent pursuant to Article 6(1)(a) GDPR and § 25(1) of the Telecommunications Digital Services Data Protection Act (TDDDG).

We intend to transfer personal data to countries outside the European Economic Area, in particular to the United States. The data transfer to the U.S. is carried out in accordance with Article 45(1) GDPR based on the adequacy decision of the European Commission. The U.S. companies involved and/or their U.S. subcontractors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

In cases where no adequacy decision exists (including for U.S. entities not certified under the EU-U.S. DPF), we have concluded appropriate safeguards with the recipients of the data as per Articles 44 et seq. GDPR. Unless otherwise specified, these safeguards are the standard contractual clauses adopted by the European Commission under Implementing Decision (EU) 2021/914 of 4 June 2021. You can view a copy of these clauses at:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32021D0914

Additionally, before any such third-country data transfer, we obtain your consent pursuant to Article 49(1)(a) GDPR, which you provide via our Consent Manager (or other forms, registrations, etc.). Please note that such transfers to third countries may involve risks that are currently not fully known (e.g., data access by foreign authorities, the extent and impact of which are beyond our control and may remain unknown to you).

Storage Period
The specific storage period of the processed data is determined by Google Ireland Limited and is beyond our control. For further information, please refer to the privacy policy for Google Tag Manager:
https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

YouTube NoCookie

Type and Scope of Processing
We have integrated YouTube NoCookie into our website. YouTube NoCookie is a component of the video platform operated by YouTube, LLC, where users can upload content, share it over the internet, and access detailed statistics.

YouTube NoCookie allows us to embed content from the platform directly into our website.

YouTube NoCookie uses cookies and other browser technologies to analyze user behavior, recognize returning users, and create user profiles. This information is used, among other things, to analyze the activity of the viewed content and to generate reports. If a user is registered with YouTube, LLC, YouTube NoCookie can associate the played videos with that user’s profile.

When you access such content, your browser establishes a connection to servers operated by YouTube, LLC and Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Your IP address and, where applicable, browser data such as your user agent are transmitted in this process.

Purpose and Legal Basis
We intend to transfer personal data to countries outside the European Economic Area, in particular to the United States. This data transfer is carried out pursuant to Article 45(1) of the GDPR on the basis of the adequacy decision of the European Commission. The involved U.S. companies and/or their U.S. subcontractors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

In cases where no adequacy decision from the European Commission exists (including for U.S. companies not certified under the EU-U.S. DPF), we have agreed with the recipients of the data on alternative appropriate safeguards in accordance with Articles 44 ff. of the GDPR. Unless otherwise specified, these safeguards consist of the standard contractual clauses of the European Commission under Implementing Decision (EU) 2021/914 of 4 June 2021. A copy of these standard contractual clauses can be accessed here:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32021D0914

Additionally, before any such third-country transfer, we obtain your consent under Article 49(1)(a) GDPR, which you provide via the Consent Manager (or other forms, registrations, etc.). Please note that data transfers to third countries may carry risks that are currently not fully known (e.g., data processing by local authorities, the scope and impact of which are beyond our control and may remain unknown to you).

Storage Period
The specific storage duration of the processed data is determined by YouTube, LLC and is beyond our control. For more information, please refer to the YouTube NoCookie privacy policy:
https://policies.google.com/privacy

Google Ads Conversion Tracking

Type and Scope of Processing
We use Google Ads (formerly Google AdWords) as an online marketing tool to promote our products and services. This helps us draw more attention online to the high quality of our offerings. As part of our advertising activities with Google Ads, we use the conversion tracking feature provided by Google Inc. For all Google services in Europe, the responsible entity is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

This free tracking tool allows us to better tailor our advertising to your interests and needs. The following section explains why we use conversion tracking, what data is stored in the process, and how you can prevent this data from being collected.

Purpose and Legal Basis
We use Google Ads to promote our offerings on other websites as well. The goal is to ensure our advertising campaigns only reach people who are actually interested in what we offer. Conversion tracking helps us identify which keywords, ads, ad groups, and campaigns lead to desired customer actions. We can see how many users interact with our ads on a device and then complete a conversion.

These insights allow us to calculate the cost-benefit ratio, measure the success of specific campaigns, and continuously optimize our online marketing strategies. In addition, we can make our website more appealing and tailor our advertising content more precisely to your preferences.

The use of Google Ads Conversion Tracking is based on your consent in accordance with Article 6(1)(a) of the GDPR and § 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG).

We intend to transfer personal data to third countries outside the European Economic Area, particularly the United States. Transfers to the U.S. are carried out on the basis of an adequacy decision by the European Commission pursuant to Article 45(1) GDPR. The participating U.S. companies and/or their U.S. subcontractors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

In cases where no adequacy decision exists (including for U.S. entities not certified under the EU-U.S. DPF), we have concluded appropriate safeguards in accordance with Articles 44 ff. GDPR—typically the European Commission’s standard contractual clauses as per Implementing Decision (EU) 2021/914 of 4 June 2021. A copy of these clauses is available at:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32021D0914

Additionally, before transferring data to third countries, we obtain your consent pursuant to Article 49(1)(a) GDPR via our Consent Manager (or other forms, registrations, etc.). Please note that such data transfers may carry unknown risks (e.g., processing by local authorities, lack of control or transparency) that we cannot influence and of which you may not be fully aware.

Storage Period
The specific duration for which the processed data is stored is determined by Google Ireland Limited and is beyond our control. For further details, please refer to Google’s privacy policy:
https://policies.google.com/privacy

Google Web Fonts

Type and scope of processing
We use Google Fonts from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as a service to provide fonts for our online offering. To obtain these fonts, you connect to servers of Google Ireland Limited, whereby your IP address is transmitted.

Purpose and legal basis
The use of Google Fonts is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

Storage period
The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Fonts: https://policies.google.com/privacy.

Embedding Google Maps

a) On our website we use the offer of Google Maps. This enables us to display interactive maps directly in our website and provides that you can conveniently use the maps’ functionality.

b) By visiting your website, Google becomes aware of the fact that you have accessed the pertaining sub page of our website. In addition, the data described in section 5 of this Privacy Statement are transferred. This applies regardless of whether Google provides a user account through which you are logged in or if no user account exists. When you are logged in at Google, your data will be directly allocated to your account. If you do not wish such allocation to your Google profile, you need to log out before enabling the button. Google stores your data as usage profiles to use them for marketing and marketing research purposes und/or to design its website as needed. The pertaining analysis particularly aims at presenting needs-based advertising (even for users not logged in) and to inform other users of the social network on your activities on our website. You are entitled to object against the creation of these user profiles; to avail of this right, you need to address Google.

c) For additional information on the purposes and extent of the data collection and processing by the provider of the plug-in please view the provider’s privacy statements. There, you will also find information on your relevant rights and option settings to protect your privacy: https://policies.google.com/privacy?hl=de&gl=en. Google also processes personal data in the US and has subjected to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Shariff for Social Sharing (Teilen von Inhalten auf Facebook, Twitter und Google+)or

With Shariff, you can use social media without needlessly compromising your privacy. The Shariff project, developed by c’t magazine, replaces the traditional share buttons used by social networks and protects your browsing behavior from prying eyes. A single click on a button is enough to share content with others. You don’t need to take any additional action—everything has already been handled by the website operator.

Conventional social media buttons transmit user data to Facebook & Co. each time a page is loaded, providing the networks with detailed insight into your browsing habits (user tracking). You don’t have to be logged in or even a member of the network for this to happen. In contrast, a Shariff button establishes direct contact between a social network and a visitor only after the visitor actively clicks the share button.

Shariff thus prevents you from leaving a digital footprint on every page you visit and enhances data protection. You can like, +1, or tweet as you wish—without giving the social network any more information than necessary.

The number of “likes” is displayed directly by the operator of the page that integrates the buttons. Because Shariff is implemented by the website operator, you as a visitor don’t need to do anything. More information is available from c’t magazine.

We have integrated social media buttons from the following providers on our website: Facebook, Twitter, Google+

Youtube

Nature and scope of processing
We have integrated YouTube Video on our website. YouTube Video is a component of the video platform of YouTube, LLC, on which users can upload content, share it over the Internet and receive detailed statistics. YouTube Video allows us to integrate content from the platform into our website.
YouTube Video uses cookies and other browser technologies to evaluate user behavior, recognize users and create user profiles. This information is used, among other things, to analyze the activity of the content listened to and to generate reports. If a user is registered with YouTube, LLC, YouTube Video can associate the videos played with the profile.
When you access this content, you connect to servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, where your IP address and, if applicable, browser data such as your user agent are transmitted.

Purpose and legal basis
The use of the service is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

Storage period
The concrete storage period of the processed data cannot be influenced by us, but is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube Video: https://policies.google.com/privacy.

HubSpot

Nature and scope of processing
We have integrated YouTube Video on our website. YouTube Video is a component of the video platform of YouTube, LLC, on which users can upload content, share it over the Internet and receive detailed statistics.
YouTube Video allows us to integrate content from the platform into our website.
YouTube Video uses cookies and other browser technologies to evaluate user behavior, recognize users and create user profiles. This information is used, among other things, to analyze the activity of the content listened to and to generate reports. If a user is registered with YouTube, LLC, YouTube Video can associate the videos played with the profile.
When you access this content, you connect to servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, where your IP address and, if applicable, browser data such as your user agent are transmitted.

Purpose and legal basis
The use of the service is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

Storage period
The concrete storage period of the processed data cannot be influenced by us, but is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube Video: https://policies.google.com/privacy.

HubSpot Analytics

Type and Scope of Processing
We use HubSpot Analytics from HubSpot, Inc., based in Cambridge, Massachusetts, USA, as an analytics service to statistically evaluate our online offerings. This includes, for example, the number of visits to our website, which subpages were accessed, and how long visitors stayed on them.

HubSpot Analytics uses cookies and other browser technologies to analyze user behavior and recognize returning users. This information is used, among other purposes, to compile reports on website activity.

Purpose and Legal Basis
The use of HubSpot Analytics is based on your consent pursuant to Article 6(1)(a) GDPR and § 25(1) of the Telecommunications Digital Services Data Protection Act (TDDDG).

We intend to transfer personal data to third countries outside the European Economic Area, in particular the United States. The data transfer to the U.S. is conducted under Article 45(1) GDPR on the basis of the European Commission’s adequacy decision. The U.S. companies involved and/or their subcontractors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

In cases where no adequacy decision exists (including for U.S. companies not certified under the EU-U.S. DPF), we have concluded other appropriate safeguards with the recipients in accordance with Articles 44 ff. GDPR. These typically include the European Commission’s Standard Contractual Clauses pursuant to Implementing Decision (EU) 2021/914 of 4 June 2021. You can view a copy of these clauses here:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32021D0914

Furthermore, prior to such a third-country transfer, we obtain your consent in accordance with Article 49(1)(a) GDPR, which you provide via the Consent Manager (or through forms, registrations, etc.). Please be aware that data transfers to third countries may involve currently unknown risks (e.g., access by foreign authorities, the scope and implications of which we cannot influence or fully assess, and which may not be known to you).

Storage Period
The specific storage period of the processed data is determined by HubSpot, Inc. and is beyond our control. For more details, please refer to the privacy policy for HubSpot Analytics:
https://legal.hubspot.com/privacy-policy

HubSpot Forms

Type and Scope of Processing

We have integrated HubSpot Forms on our website. HubSpot Forms is a service provided by HubSpot, Inc., which offers marketing automation software for marketing services and products, including SEO, content creation, lead management, email marketing, and web analytics.

HubSpot Forms is used to collect data entered into forms—for example, when users contact us via a contact form. The data provided can be stored in our customer relationship management (CRM) system.

In this context, your data is transmitted to the provider of HubSpot Forms, HubSpot, Inc., based in Cambridge, Massachusetts, USA.

Purpose and Legal Basis
We process your data using HubSpot Forms for the purpose of handling and responding to your contact request pursuant to Article 6(1)(b) GDPR.

The use of HubSpot Forms and its integrated services is also based on our legitimate interest in optimizing our marketing efforts and improving our service quality on the website in accordance with Article 6(1)(f) GDPR.

Storage Period
The specific duration for which the processed data is stored is determined by HubSpot, Inc. and is beyond our control. For further details, please refer to the privacy policy for HubSpot Forms:
https://legal.hubspot.com/privacy-policy

LinkedIn Ads

Type and Scope of Processing
We have integrated LinkedIn Ads on our website. LinkedIn Ads is a service provided by LinkedIn Corporation that delivers targeted advertising to users. LinkedIn Ads uses cookies and other browser technologies to analyze user behavior and recognize returning users. It collects information about visitor behavior across various websites to help optimize the relevance of ads. In addition, LinkedIn Ads delivers targeted advertising based on behavioral profiles and geographic location.

Your IP address and other identifying features such as your user agent are transmitted to the provider, which in this case is LinkedIn Corporation, Sunnyvale, California, USA.

Web tracking technologies are used to create pseudonymized user profiles. These profiles cannot be directly associated with individual persons and are used, for example, to segment audiences for ad display purposes.

Purpose and Legal Basis
The use of LinkedIn Ads is based on your consent in accordance with Article 6(1)(a) GDPR and § 25(1) of the Telecommunications Digital Services Data Protection Act (TDDDG).

We intend to transfer personal data to countries outside the European Economic Area, in particular the United States. The data transfer to the U.S. is carried out under Article 45(1) GDPR based on the adequacy decision of the European Commission. The involved U.S. companies and/or their subcontractors are certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

In cases where no adequacy decision exists (including for U.S. companies not certified under the EU-U.S. DPF), we have entered into alternative appropriate safeguards with the recipients pursuant to Articles 44 ff. of the GDPR. These typically consist of the European Commission’s standard contractual clauses pursuant to Implementing Decision (EU) 2021/914 of 4 June 2021. You can view a copy of these clauses at:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32021D0914

In addition, we obtain your consent prior to any such third-country transfer in accordance with Article 49(1)(a) GDPR, which you provide via the Consent Manager (or other forms, registrations, etc.). Please note that data transfers to third countries may involve unknown risks (e.g., processing by foreign authorities, the scope and consequences of which are beyond our control and may remain unknown to you).

Storage Period
The specific storage duration of the processed data is determined by LinkedIn Corporation and is beyond our control. For further details, please refer to the LinkedIn Ads privacy policy:
https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy

LinkedIn Analytics

Type and Scope of Processing
We use this service on our website to store and process information about your user behavior when visiting our online presence. The service uses cookies—small text files that are stored locally in your browser’s cache on your device—which enable us to analyze how you use our website.

Purpose and Legal Basis
The legal basis for this processing is your consent in accordance with Article 6(1)(a) GDPR.

We use the service to analyze how users interact with our website and to continuously improve specific functions, offerings, and the overall user experience. By statistically evaluating user behavior, we can improve our services and make our offerings more appealing to you as a visitor. The data is deleted as soon as it is no longer required for the purpose for which it was collected.

Storage Period
The data is deleted as soon as it is no longer required for the specified purpose.

You can also prevent the storage of cookies created by this service by adjusting your browser settings accordingly. Please note, however, that doing so may limit the functionality of some parts of our website.

Presence in Social Media

In order to present our company as effectively as possible, communicate with you as a user, customer, or interested party, and inform you about our services, we maintain a presence on social networks. When using social media platforms, data may be processed outside the European Union (EU) and the European Economic Area (EEA). An equivalent level of data protection to that of the EU cannot be guaranteed in all countries outside the EU.

This may pose certain risks to you as a user, particularly if personal data is processed in so-called third countries that do not provide an adequate level of data protection. Enforcing your data subject rights may be more difficult in such jurisdictions. Additionally, it is possible that your data may be processed by foreign providers in a manner that is not in your interest.

We only transfer personal data to third countries where an adequate level of protection has been confirmed, or where data transfers are covered by contractual arrangements or other suitable safeguards.

In addition to the respective social network operators, we also collect and process personal data on so-called “fan pages.” This section informs you about which data we collect through our social media presence, how we use it, and how you can object to this data use. The specific purposes of data processing and categories of data processed can be found in the relevant privacy notices of the platforms listed below. Our activities on social media platforms are based on a legitimate interest in accordance with Article 6(1)(f) GDPR.

To enable this, cookies are used to analyze user behavior and create user profiles. You can limit such profiling to some extent by adjusting the privacy settings in your user account. Please refer to the respective platform’s privacy policy for details.

Relevant Platforms

PlatformControllerPrivacy Policy
YouTubeGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irelandhttps://policies.google.com/privacy?hl=en
XINGNew Work SE, Am Strandkai 1, 20457 Hamburg, Germanyhttps://privacy.xing.com/en/privacy-policy
LinkedInLinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irelandhttps://www.linkedin.com/legal/privacy-policy

ANT Applied New Technologies AG operates profiles on the above platforms to promote its products and services and interact with customers, prospective clients, and other users.

The platform operators collect data from users (e.g., likes or comments on posts) to compile aggregated usage statistics (“Insights” or “Analytics”), which they share with page administrators like us. These statistics do not allow us to identify individual users. We do not have access to the personal data used to generate these statistics—only the respective platform operator determines which data is collected and how it is processed.

With respect to the processing of data for the creation of usage statistics, ANT Applied New Technologies AG and the respective platform operator are considered joint controllers within the meaning of Article 26 GDPR. Where possible, agreements on joint controllership have been concluded with the respective platform operators.

In addition, ANT Applied New Technologies AG processes personal data on these platforms to a very limited extent and only in the following cases:

  • Processing of usernames and comments that are deleted due to violations of netiquette. These are retained for potential legal defense within applicable limitation periods.

  • Processing of usernames and individual messages if you contact us via a messaging service.

  • Processing of usernames and posts for inquiries and, where necessary, obtaining consent for re-posting images.

  • Recruiting potential applicants via career platforms.

In these cases, we generally process only your name, the content of your messages or comments, and the profile information you have made publicly available.

Live Chat Function

You can also communicate with us via a live chat function. For this purpose, we use the service “Usemessages” by HubSpot. This tool allows us to interact with you through a chat interface. The live chat can be used both on websites and mobile applications and provides a user-friendly platform for marketing activities, customer support, and sales. Additionally, many other platforms and tools—such as project management or CRM systems—can be integrated.

When the chat is initiated, the following personal data may be collected:

  • Time, date, and duration of the access

  • Browser type and version

  • IP address

  • Operating system used

  • URL of the previously visited website

  • Volume of data transmitted

  • Additional context data as needed, e.g., email address

Depending on the course of the conversation, further personal data may be collected in the chat, which you provide or upload yourself. The nature of this data depends on your inquiry or the issue you describe to us. For example, the chat history can be sent to you by email upon request after the chat ends.

If necessary, we may contact you via video or telephone conference to handle your request or resolve your issue.

The personal data is processed for the following purposes: to provide you with a fast and efficient communication channel and thereby improve our customer service. We store chat histories for a period of 30 days. This serves the purpose of avoiding the need to repeat the history of your inquiry and for continuous quality control of our chat services. Your right to erasure remains unaffected. A longer retention period is permitted if required by statutory retention obligations.

The legal bases for processing your personal data are:

  • Your consent pursuant to Article 6(1)(a) GDPR

  • Our legitimate interest pursuant to Article 6(1)(f) GDPR in ensuring the security of our IT systems, maintaining the proper functioning of our services, and improving and expediting our processing procedures.

 

12. Your Rights in Your Data

  • pursuant to article 15 of the GDPR you have the right to obtain information on your data that we process. In particular, you can demand information on the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipient to whom the personal data have been or will be disclosed, the envisaged period for which the personal data will be stored, the existence of the right to request rectification or erasure of personal data, or restriction of processing of personal data or to object to such processing, the existence of your right to lodge a complaint, where the personal data are not collected from us, any available information as to their source and the existence of automated decision-making, including profiling and meaningful information about its particulars.
  • gPursuant to article 16 of the GDPR you have the right to demand immediate rectification or completion of your inaccurate or incomplete data stored by us.
  • Pursuant to article 17 of the GDPR, you have the right to demand erasure of your personal data stored by us, unless the procession thereof is required to exercise the right of speech and information, to comply with a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.
  • Pursuant to article 18 of the GDPR you have the right to demand that the processing of your personal data be restricted, in case the accuracy of the personal data is contested by you, the processing is unlawful and you oppose the erasure thereof and if they are not required by us anymore, while they are required by you for the establishment, exercise or defense of legal claims or in cases where you have objected to processing pursuant to article 21(1) of the GDPR.
  • Pursuant to article 20 of the GDPR you have the right to data portability, i.e. you have the right to receive your personal data which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller, inasfar as the processing is based on your consent or on a contract with us and the processing was carried out by automated means. In cases of the transmission of data to a different controller, however, you can only effect such transmission inasfar as this is technically feasible.
  • Pursuant to article 7 section 3 of the GDPR you can withdraw you consent you have given to us anytime. As a consequence, we are no longer entitled to continue our processing of data that was based on such consent, and
  • Pursuant to article 77 of the GDPR you have the right to lodge a complaint with a supervisory authority. As a rule you can address the supervisory authority competent for your habitual residence, your place of work or for our headquarters.
You can assert your rights to rectification or deletion fastest, easiest and most convenient by logging into your account where you can edit your stored data directly or even delete your account completely. For your request for information, withdrawal of a consent or an objection a simple message to us will suffice. For exerting your rights, you do not have to pay any fees. You can contact us using the contact information given in section 1 of this Privacy Statement.

13. Right to Object

a) If you have given us your consent to process data, you can withdraw your consent anytime. Such withdrawal will affect the lawfulness of processing your personal data after you have communicated it to us. b) Inasfar as we base the processing of your personal data on a balance of interests, you may object to the processing. In particular this is the case if the processing is not required to perform a contract with you, which can be derived from the description of functions below. Where you decide to exercise your right to objection, we will ask you to state the reasons why you do not want us to process your personal data in accordance with our usual practices. In case of a substantiated objection we will check the facts and either stop or adapt the processing of data or we will communicate our compelling and legitimate grounds to you that require us to continue processing. We will make you aware of such compelling grounds. You are entitled to lodge a complaint with a supervisory authority anytime (such as the competent supervisory board for your place of residence or for the headquarters of our company).

c) As a matter of course, you may object to a processing of your personal data for advertising or data analysis purposes anytime. You can use the contact information mentioned above in section 1.1 to inform us about your advertisement related objection.

d) To exercise your right to withdrawal or object, it suffices to send an email to the person set out in section 1.1.

14. Deletion and Retention Periods of Your Data

a) Data stored by us will be deleted as soon as they are not longer required for the intended purposes. For details please see those sections of this Privacy Statement where the type and purpose of the relevant processing of personal data are explained.

b) Data that we need to store due to legal, statutory or contractual retention obligations (e.g. for tax reasons) will be blocked instead of being deleted in order to prevent any usage for other purposes. This includes, e.g., the retention for a period of six years in accordance with section 257 subsection 1 of the German Commercial Code (for trading books, inventories, opening balances, annual accounts, commercial papers, documents relevant for taxation purposes etc.) or for a period of 10 years in accordance with section 147 subsection 1 of the German Tax Code (books, recordings, status reports, accounting documents, commercial and business correspondence, documents relevant for taxation etc.).

15. Changes to This Privacy Statement

a) This Privacy Statement is current, valid and was last modified in May, 2018.


b) Legislative amendments or adaptions of the processing of data may necessitate an update of this privacy information. We, therefore, recommend that you keep yourself informed on alterations of this web page in regular intervals. Inasfar as such amendments concerns your consents or the terms and conditions of a concluded contract, they will not be implemented without your consent. To this purpose, we will separately contact you.

ANT Applied New Technologies AG
Hinter den Kirschkaten 32
D-23560 Lübeck

Tel.: +49 (0)451 5 83 80-0
Email: info@ant-ag.com